🎯Objective:

The primary goal was to elevate GrowthX's YouTube channel to take it to Mr. Beast's level in terms of growth & content quality, ultimately driving lead generation for the company.

🚀Results:

• The channel grew from 8,000 to 70,000 subscribers within 4 months.
• 10,000 to 15,000 consistent view count on each video I worked on.
• Engagement Metrics: Click-through rates (CTR) & viewer Retention rates got improved. (Some videos even reached Mr. Beast-level metrics)
• Launched 4 new IPs

👩‍💻 My Contribution:

1️⃣ Launch a new episode of Wireframe every week**: My JTBD**

Every week I used to dive deep into the insights of Indian companies creating a difference & answering the “why” behind their growth for our YouTube series called "Wireframe', one of the core IPs of GrowthX YT. With consistent brainstorming sessions with teams & effort, the channel grew quickly.

• Did end-to-end research for all the Wireframe Episodes
• Scripted 10+ Wireframe Episodes with the help of the team.
• I storyboarded with the editor.
• Strategically planned & executed GTM for all the Wireframe episodes.
• Brainstorm on Title & Thumbnail with Designer & Creative Lead

2️⃣Infographic

Introduced a new IP, "Infographic," in collaboration with the design team, did comprehensive research & created engaging LinkedIn posts and Twitter threads on the same.

3️⃣ Insider GTM

Insider was one of the IPs launched in front of me, where we interviewed GrowthX-ers about their transition to lead roles & their journey. Once the video shoot is done & edited, I was responsible for the execution & end-to-end GTM plan.