because your workplace deserves more fun.

This is the case study I worked on to explore & find the best way to acquire customer for Card Against Work a product by Plum Insurance.

• What does this include? (my approach)

🔍Understand the PRODUCT!

✨️Core Value Proposition

Humorous Relief:

• The ultimate stress-buster, offering an escape from the workday. It's not just a game; it's a laughter-filled break that brings coworkers together, creating a positive work vibe.

Customizable Cards:

• Let companies tailor content to their specific workplace humor. Get creative and share the funniest, most relatable user-generated cards. (Can be done with the help of the community.)

Team Building:

• Powerful team-building tool, strengthening workplace bonds through shared laughter and inside jokes. Hear success stories of teams boosting collaboration and morale after a round of CAW.

🛠 What does Product solve for?

Boredom, monotony, and lack of engagement in the workplace. We address the need for a fun-filled, stress-relieving activity that sparks creativity and fosters team bonding, ultimately making your work environment more enjoyable.

🧐 Customer Pain Points

🥱Monotonous Chai-Sutta breaks

🗝Resistance to traditional team-building approaches

⚒️Absence of an engaging and relatable activity that transcends departmental barriers.

👨‍💼Employee disengagement

👔Monday blues (ofc.)